Every brand has it’s own convoluted list of vegan products within their ranges (usually made available to you after an writing an email to customer service and waiting a few days for a response). But thankfully, a brand is here to tick all the boxes across their entire range.
INIKA is a one stop shop for all the ethical and natural reasons to choose makeup. Their company has taken the time to align themselves with several certification standards to identify their company doesn’t test on animals, is vegan and uses 100% organic ingredients.
INIKA has smashed the myth that natural make-up has to compromise on performance or fashion
I admit, the allure of high-end cosmetic brands still exist, but I think something should be said for a brand that can pick up several awards, beating their non-vegan counterparts. Which just goes to show, animals truly don’t need to be involved when making good quality cosmetics.
The colours available rival all small brands, with 15 shades of lipstick and 22 shades of mineral eyeshadow alone. INIKA is even satisfying my lust for a Tom Ford “Bruised Plum” lipstick with their “orchid fields” (pictured).
INIKA is truly making the world more beautiful.