Trying to find ethically made lipstick is hard enough as it is. And if you want to find something vegan within this category, you can say goodbye to more than half of the options that were previously available to you. What is left is a tiny array of products, and within this again, you need weed out the colours that aren’t right for you. The options are slim, but when creating your own bespoke lipstick at a place like The Lip Lab, you can make a cruelty-free and vegan lipstick in the exact colour and finish that suits you.
If you’re anything like me, trying a tiny colour swatch on the back of your hand doesn’t really cut it. So many times I have tried on my newly purchased item, only to realise that I’ve clearly made the wrong choice. You try your hardest for a while to make it work, but eventually, it ends up at the back of your makeup drawer never to be seen again. Spread this over a $400B dollar cosmetics industry globally, and that is a lot of cosmetics going to waste. When creating your lipstick from scratch, you have ample opportunity to try before you buy. The Lip Lab also offers a trained consultant to guide you to the perfect colour mix so you can easily avoid going that one step too far with your bespoke colour.
The great thing about bespoke-made cosmetics is how it eliminates impulse purchasing. You are made to think about what you need, versus being tempted by on the shelf products that you may end up wasting.
This is a one on one consultation so you need to book an appointment. On arrival, a consultant greets you, takes down your details and you sit down at a mixing bench to work out what colour and finish you are looking for. The finishes available for lipsticks are matte, cream, gloss and vegan. All finishes are plant-based additives to the colour pigments. You can also add a frost which adds a pearlescent shimmer.
After explaining that I needed an everyday lipstick that matched my colouring, the colour play began. Tiny drops of pigment are added to a mixing board and recorded. I was able to try samples of the lipstick along the way to see what it actually looked like on, before deciding on the final colour. The mixture is mixed and melted, then poured into a mold and inserted into a case. You then get to name your lipstick, this is then kept on file with the recorded colour mix so the exact lipstick can be made for you again at a later date, instore or ordered in advance. You can even use the same case again once you have finished it. Although it is called The Lip Lap, you can also create a bespoke lip gloss and foundation (all foundations made are vegan).
A piece of advice, think about a cool name for your lipstick before you get there, otherwise, you can’t think of anything witty and memorable on the spot and you name it after yourself as a last resort…
And there you have it, I walked away with the exact product that I needed without having to curb my options to keep it cruelty-free. No more hit and miss purchases either!